Life In Cbus Campaign | Integrated Campaign
Columbus decided it was time to promote the many unique aspects of life in Columbus to a key and valuable demographic - young professionals. We developed the Life In Cbus website to present an authentic look at the vibrant, exciting and rewarding aspects of life in the city. It pulls in, and constantly updates, the best of existing content from news sites, blogs and social media. To encourage conversation, the site was also launched with Twitter, Instagram and the #LifeInCbus hashtag. The result is a web experience that captures the spirit of a city with unique appeal, to a growing number of young people across the nation.