Buckeye Bonus | Advertising
Our local McDonald's CoOp has a multiyear sponsorship with The Ohio State University Athletics Department. To maximize this sponsorship beyond the campus community and connect with Buckeye Nation, McDonalds created the perfect expression of Buckeye pride - The Buckeye Bonus Box. The box contained an assortment of McDonald's menu items, plus the bonus - a game card. Each unique game code could be entered online for a chance to win tickets to one of seven Ohio State football home games.
In addition to the website, television and radio spots, billboards and at-store merchandizing, the box and game card helped spread excitement for the football season and helped build a stronger than projected consumer response to the promotion. In addition to promoting the sweepstakes, social media also provided a vehicle to highlight winners and build awareness of the promotion.