We've achieved big results in all sorts of industries. Some of our biggest successes have been in these four categories.
Every destination means different things to different people. Internal groups, organizations and committees all have their own agendas. External groups all have their own perceptions, some of them years in the making. So building a brand that everyone will buy into is never easy.
But it is worth it. Because the short and long term gains of tourism dollars and commerce growth are larger than ever.
It's causing more and more places to up their game when it comes to marketing. And this added competition means there's never been more riding on your destination's marketing efforts.
"We bring multiple perspectives. We surround a challenge and try to get out of our own head. We just have to break out of thinking of it as a discipline. We have to even break out of thinking of it as tourism and that's when good ideas really come together."Marty McDonald, Senior Vice President