Show navigation

Ideas and solutions don't break through − they get invited in.

Marketing and communications are hyper-personal, and getting people to truly engage means addressing their specific needs and interests.

We work with more than 100 clients in dozens of industries, finding the best ways to connect them with the individuals who need their brand or service most.

At Fahlgren Mortine, our diverse experience has led to a collaborative approach designed to create solutions that entertain, educate and connect with a wide range of audiences. Our work turns skeptics into believers and consumers into loyal customers.

Case Studies

Ohio Tuition Trust Authority

Integrated Campaign

Empowering parents to start saving

Parents know saving for college is important, but getting started can be intimidating. The Ohio Tuition Trust Authority needed to win new 529 Plan enrollments by showing how even modest contributions can have major impact – as long as you start saving now.

Capitalizing on milestone events

Back-to-school time is a great opportunity to get parents thinking about their children's future. Digital video spots allowed us to capture the emotional importance of the experience, while showing how our flexible plans can maximize your savings, even if you need to start small.

Highly targeted digital

By targeting only parents and grandparents – with a special emphasis on those with kids of kindergarten age – we were able to include focused messaging about turning the money you no longer spend on preschool into college savings. Leads were driven to CollegeAdvantage.com, where users could get all the information they needed to choose a plan.

Turning up the urgency at year end

In December, the messaging emphasis shifted to the approaching deadline to take advantage of the tax benefits of 529 Plans. A second digital video spot continued the core campaign theme, but with a more time-sensitive call to action. New enrollments increased 2.3% year over year, and the total number of contributions went up 11.6%.

Retargeting builds momentum across campaigns

Parents need time to fully understand the options available to them through CollegeAdvantage. Retargeting allowed us to identify people who had shown interest and continue the discussion with them through digital outreach, including mobile banners, Facebook video, and Pandora.

Top