Why wait for a special occasion?
Long considered an ideal destination for Mother's Day or an anniversary, The Melting Pot fondue resaurant needed to convince customers that they're an equally great choice for any occasion – or no occasion at all. Armed with research that showed huge potential to connect with a Millennial audience, we transformed the brand's perception to be as much about the unique and memorable dining experience as the delicious menu selections. It wasn't about simply inviting people to try The Melting Pot; it was about encouraging them to Savor every moment.
Driving conversations via social media
The experience of dining at The Melting Pot is all about sharing. So platforms like Facebook and Instagram make perfect sense for spreading the word. Through content that celebrates the idea of making real, human connection over a truly remarkable meal, we drove users directly to making a reservation at their local restaurant.