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Ideas and solutions don't break through − they get invited in.

Marketing and communications are hyper-personal, and getting people to truly engage means addressing their specific needs and interests.

We work with more than 100 clients in dozens of industries, finding the best ways to connect them with the individuals who need their brand or service most.

At Fahlgren Mortine, our diverse experience has led to a collaborative approach designed to create solutions that entertain, educate and connect with a wide range of audiences. Our work turns skeptics into believers and consumers into loyal customers.

Case Studies

Crown Equipment

Media Relations

Crown Equipment is an innovation leader in the field of material handling.

The opportunity

Unfortunately, the material handling industry is a dense space comprised of products often seen as commodities. So, how do you stand out from much bigger competitors?

The solution

Deploying an integrated public relations program, we emphasized a new era of logistics productivity based on Crown’s points of view within technology, fleet management, innovation and sustainability. We also committed to standing out via creative tactics that would engage target audiences.

The results

The multi-faceted program drove high levels of engagement with key audiences, who in turn increased awareness and brand differentiation for Crown.