Crown Equipment is an innovation leader in the field of material handling.
Unfortunately, the material handling industry is a dense space comprised of products often seen as commodities. So, how do you stand out from much bigger competitors?
Deploying an integrated public relations program, we emphasized a new era of logistics productivity based on Crown’s points of view within technology, fleet management, innovation and sustainability. We also committed to standing out via creative tactics that would engage target audiences.
The multi-faceted program drove high levels of engagement with key audiences, who in turn increased awareness and brand differentiation for Crown.