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Ideas and solutions don't break through − they get invited in.

Marketing and communications are hyper-personal, and getting people to truly engage means addressing their specific needs and interests.

We work with more than 100 clients in dozens of industries, finding the best ways to connect them with the individuals who need their brand or service most.

At Fahlgren Mortine, our diverse experience has led to a collaborative approach designed to create solutions that entertain, educate and connect with a wide range of audiences. Our work turns skeptics into believers and consumers into loyal customers.

Case Studies

Cooper Tire

Enhanced Website Shopping Experience

Cooper Tire partnered with Fahlgren Mortine to enhance and optimize its consumer website shopping experience with the goal of pairing updated architecture and imagery with new, best-in-class product research, selection and review tools. Concepts were designed around the personal concierge approach - fulfilling the consumer's tire informational needs with as few steps as possible for their vehicle application.

The opportunity

Consumers rely on online research for large purchases, so Cooper is helping to address this head-on with a visually appealing, intuitive and engaging website. Their goal is to educate consumers and arm them with the exact information they need for the tires that fit their vehicle.

The solution

Using analytics and persona research, Fahlgren Mortine created the architecture and visual design layer, developing a fully responsive web experience. As a certified Kentico partner, this CMS solution makes content updates and management of the product database easy to navigate. Features like the 'Tire Navigator' were integrated, which allows for custom storage of vehicle information, an interactive dealer locator tool, video segments and social media feeds.

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