Show navigation

Ideas and solutions don't break through − they get invited in.

Marketing and communications are hyper-personal, and getting people to truly engage means addressing their specific needs and interests.

We work with more than 100 clients in dozens of industries, finding the best ways to connect them with the individuals who need their brand or service most.

At Fahlgren Mortine, our diverse experience has led to a collaborative approach designed to create solutions that entertain, educate and connect with a wide range of audiences. Our work turns skeptics into believers and consumers into loyal customers.

Case Studies

Avery Dennison

Virtual Trade Show Booth

Avery Dennison is a global leader in manufacturing and distributing pressure-sensitive adhesive materials, apparel branding labels and tags, RFID inlays and specialty medical products.

The opportunity

This year, Avery Dennison Label and Packaging Materials wanted to make a splash at Labelexpo Americas, the continent’s largest tradeshow event for the label, product decoration, web printing and converting industry. In addition to its traditional trade show booth presence, they wanted to create an online, virtual tradeshow to position the company as an innovative leader in the industry.

The solution

Avery Dennison partnered with Fahlgren Mortine to create a virtual interactive 3D tradeshow experience, using CAD drawings of the physical booth. The virtual booth contained product overviews and educational information, including white papers, videos and product portfolios.

Visitors were greeted with a short video and seven innovation zones to explore. A virtual Avery Dennison representative guided the user experience and a chat feature allowed visitors to ask questions in real time. The virtual tradeshow was also built as a lead generation tool to gather details about each person who interacted with the booth; these details were shared with the Avery Dennison sales team.

The results

The virtual tradeshow booth produced more sales leads for Avery Dennison than the actual tradeshow, at a fraction of the investment.

The first two weeks of the booth launch resulted in:

  • Roughly 795 visitors to the virtual booth.
  • 2,001 Total Sessions (11.8% mobile).
  • Media coverage in seven industry publications, including Avery Dennison’s top targets.
  • The virtual booth was used as a training tool for Avery Dennison sales teams and to generate customer interest after the live event ended.