Virtual Trade Show Booth
Avery Dennison is a global leader in manufacturing and distributing pressure-sensitive adhesive materials, apparel branding labels and tags, RFID inlays and specialty medical products.
This year, Avery Dennison Label and Packaging Materials wanted to make a splash at Labelexpo Americas, the continent’s largest tradeshow event for the label, product decoration, web printing and converting industry. In addition to its traditional trade show booth presence, they wanted to create an online, virtual tradeshow to position the company as an innovative leader in the industry.
Avery Dennison partnered with Fahlgren Mortine to create a virtual interactive 3D tradeshow experience, using CAD drawings of the physical booth. The virtual booth contained product overviews and educational information, including white papers, videos and product portfolios.
Visitors were greeted with a short video and seven innovation zones to explore. A virtual Avery Dennison representative guided the user experience and a chat feature allowed visitors to ask questions in real time. The virtual tradeshow was also built as a lead generation tool to gather details about each person who interacted with the booth; these details were shared with the Avery Dennison sales team.
The virtual tradeshow booth produced more sales leads for Avery Dennison than the actual tradeshow, at a fraction of the investment.
The first two weeks of the booth launch resulted in:
- Roughly 795 visitors to the virtual booth.
- 2,001 Total Sessions (11.8% mobile).
- Media coverage in seven industry publications, including Avery Dennison’s top targets.
- The virtual booth was used as a training tool for Avery Dennison sales teams and to generate customer interest after the live event ended.