Working together to Shape the Future

Addressing the Challenge: With more top-ranked degree programs and specializations than any other art and design university, Savannah College of Art and Design is the global leader preparing its talented students for rewarding creative careers. That story needed to be amplified through earned media placements.

Getting to Precisely What Matters: SCAD has a longstanding commitment to excellence in arts education. Our media relations program reinforces that core message across diverse audiences by developing specific storylines that connect to business, design and the arts or human interest angles. Through placements in top-tier media outlets such as Buzzfeed, The New York Times, Harper’s Bazaar, Essence, Forbes, CNN, Teen Vogue, TODAY and TIME, we celebrate industry award recognition, highlight alumni successes, and showcase innovative educational programs and executive thought leadership.

Daring to Make a Difference: According to proprietary competitor analysis, SCAD consistently achieves significantly higher quality placements than other well-known institutions including Parsons, Pratt and RISD. Fahlgren Mortine’s earned media efforts secured more than 328 million impressions in the 2019-20 academic year.