We hit the ground running

Addressing the Challenge: Anticipating dramatic growth in the e-grocery category, global logistics automation specialist Swisslog needed to defend its leadership position while ramping up lead generation.

Getting to Precisely What Matters: While Swisslog is recognized globally for sophisticated robotics solutions, grocers weren’t ready to have that conversation. What they needed was help understanding and evaluating e-grocery fulfillment strategies. Working with Swisslog experts, we developed a robust thought leadership program, backed by a comprehensive library of digital and video content. Through an integrated program of email, social, paid search, media relations and advertising, we drove qualified prospects to engage with resources that helped them learn how to take advantage of emerging technologies – and determine which approach was right for their unique situation.

Daring to Make a Difference: The program helped Swisslog generate 76% more leads in 2020 than in 2019. Swisslog also received the most earned media coverage in its history, which included placements in The Wall Street Journal Logistics Report, USA Today, Fox Business, Progressive Grocer, Supermarket News and more. Additionally, document downloads on Swisslog’s website increased by 162% in 2020, with the program’s e-books as the most downloaded assets. As the e-grocery business continues to evolve, Swisslog’s leadership position is stronger than ever.

Addressing the Challenge: Aquaculture innovator AquaBounty combines genetic engineering expertise with land-based fish farms to meet increasing global demand for high-quality, responsibly raised salmon. Consumer acceptance is the key to making it work.

Getting to Precisely What Matters: One taste of AquaBounty salmon is all it takes to make a believer out of even the most skeptical consumer. But widespread misinformation about GMOs creates a barrier to trial. Fahlgren Mortine developed a comprehensive strategic messaging plan to dispel the myths and highlight AquaBounty’s leadership in biotechnology and commitment to quality and sustainability. Through an integrated campaign comprising media relations, social media, paid search, advertising and web development, we emphasized the benefits of AquaBounty innovation — from minimizing environmental impact to preserving healthy fish populations — to drive interest in and favorable perceptions of AquaBounty’s fresh, nutritious salmon.

Daring to Make a Difference: Consumer interest in AquaBounty salmon is strong with seven out of 10 survey respondents showing strong purchase intent. AquaBounty’s genetically engineered Atlantic salmon saw continued market validation from seafood distributors in the second quarter of 2022 with a revenue increase of 371% YOY. Media outreach resulted in articles in hundreds of news publications and focused seafood trades, which helped raise awareness, credibility and visibility for the brand and its ongoing efforts to create a more sustainable, food-secure future.