Our commitment to thinking wider has resulted in a unique business structure supporting a cross-disciplinary approach to our clients' business. A senior team of seasoned professionals leads three key areas of focus: engagement, planning and creative, which collectively house the talent and expertise necessary to deliver on all of the capabilities listed here.
Connecting with desired audiences is a complex, powerful and ever-evolving process. We can help you configure a sea of options into ideas and solutions that keep your business and your mission moving forward.
The best ideas in the world won't do much good without some serious research and planning. And with new ways to reach the consumer popping up every day, creating a cohesive and insightful plan is becoming both more difficult and more crucial than ever before.
That's why we take planning so seriously. And it's why we work so hard to understand your business and all the challenges it faces. It's this knowledge that allows us to create multi-faceted campaigns that deliver exceptional and measurable results. And it's also what allows us to respond to day-to-day challenges without losing sight of your brand's long-term goals.
Meet one of our Strategic Brand Planning team members:
Lisa Morales Cook | Senior Vice President With more than 20 years of branding, positioning, research and strategy experience, Lisa has defined and solved market opportunities for fashion, durable and commercial brands around the world. Creative and intuitive, Lisa's approach to research and strategy draws heavily from the social sciences, including behavioral and positive psychology, anthropology, and sociology. She has applied these principles to the development of products, places, communications, markets and brands in three continents.