Our commitment to thinking wider has resulted in a unique business structure supporting a cross-disciplinary approach to our clients' business. A senior team of seasoned professionals leads three key areas of focus: engagement, planning and creative, which collectively house the talent and expertise necessary to deliver on all of the capabilities listed here.
Connecting with desired audiences is a complex, powerful and ever-evolving process. We can help you configure a sea of options into ideas and solutions that keep your business and your mission moving forward.
Once a strategic connections plan has been developed, the buying process can begin. Fahlgren Mortine's research-based buying approach goes a step beyond the traditional age and gender demographics typically used. By having a critical understanding of the key lifestyles and interests of the target audience, the Fahlgren Mortine team is able to identify the best placements within each medium. This means identifying specific audio and video programming, understanding the intricacies within each media market and having a deep knowledge of targeting capabilities and content placement for the digital space. Our relationships with media partners and strong negotiation skills allow us to cost-effectively deliver the best programs for our clients, while engaging the audience in the right way.
Meet a few of our Media Buying team members:
Chrystie Reep | Senior Vice President, Media Connections Director The world of media is constantly changing. And Chrystie has spent her career not only embracing new opportunities for clients, but also anticipating them. In fact, her knack for finding unexpected and meaningful ways for brands to connect with the right people at the right time and in the right place makes her one of Fahlgren Mortine's most valuable assets.
Bobbie Termeer | Vice President, Audio/Video Media Connections Bobbie leads and supervises all broadcast buying for Fahlgren Mortine. A rare breed of media buyer, Bobbie also has a very strong media planning background. She is exceptional at ensuring a media plan's objectives and target audience goals aren't lost during the process of broadcast negotiations. Her clients always receive the highest quality schedules at the lowest possible rates.